Edify was started rather organically in 2018 by Joelle Allen, who took a partnership approach to dental marketing and design. People were intimidated by terms like “SEO”, “accessibility” and had questions about tracking numbers, HIPAA compliance and asset ownership. Joelle loved answering those questions, bringing clarity and creating highly personalized marketing and design strategies that reflected the vision and goals of each client.
Started as a one-woman dental marketing company
Committed to people first, excellence always
Passionate about integrity in service and work
Our origin story actually dates back to 2004 and the emergence of a family-owned consulting and IT firm focused on helping small to mid-sized private medical and dental practices thrive in a digital environment. Jared joined the firm in 2015 and worked with dental offices nationwide, from single provider offices in rural Texas to multi-location clinics in bustling metro areas including San Francisco, Baltimore, Houston, Seattle, Dallas and more. His portfolio includes technology architecture and integrations, operational efficiency and optimization, staff coaching and business analytics.
From these roots, Edify Dental Marketing began with a simple “Yes.” Jared’s clients, who trusted his expertise and integrity, began asking him about web design and marketing services. This is where Joelle comes in. Having taken a break from a professional career to stay at home with their 5 small children, Joelle said “yes” to a web design and branding project for a small dental office in Waxahachie, Texas. That was the beginning.
Joelle’s “yes” to Dr. Jeff Kosoris – Edify’s first client (now retired!) – instigated a passion for helping dental practices tell their stories, connect with patients and achieve business and growth goals. She continued to operate as a freelance, one-woman marketing and design agency until the increased demand for digital marketing solutions required an expansion of the Edify team.
Today, the Edify Dental Marketing team consists of high-capacity professionals with an outstanding work ethic and shared commitment to excellence in everything. Joelle continues to work closely with each client