In today’s content-saturated digital environment, simply having a presence is insufficient. Every dental practice has a website and a social media account (ok, almost). If you don’t, then that’s the first step. If you do, is yours being seen? Does it accurately represent your practice? Are patients engaging with you online? Does your content convert? Clear branding and high visibility strategically are critical when it comes to building a more successful, scalable dental practice. Key elements in a brand visibility strategy include:
Brand development
Consistent messaging
Core visibility
Strategic, multi-platform saturation
First things first: there is no magic button. No dental marketing company has a secret sauce or inside connection with Google or Facebook.
Brand development and brand visibility for dentists focuses on carefully crafting a compelling brand and implementing ongoing marketing strategies to show up when and where your high-value patients are looking. It’s definitely not a cookie-cutter approach to marketing your dental practice. Brand visibility strategies are highly personalized and start with knowing who you are as a practice, understanding patient personas and engaging consistently on the right platforms.
A core brand visibility strategy includes a combination of services designed to make your dental practice a household name in your community.
Custom website
Social media management
Google Business Profile management
Google Ads