Most general and cosmetic dentists share similar goals in terms of business and growth strategy. The most common goals we hear from dentists opening or looking tor grow their practice include:
Attract new patients from your community
Establish a trustworthy brand and boost visibility
Improve the patient experience
Increase patient retention and organic referrals
As a general or family dentist, you draw your patients from the local community around you. You want to be established and known in your local community as a trusted and capable dental provider with a welcoming and friendly office atmosphere.
Having a strong brand and engaging website helps ensure your patients that you are well established in your community. Engaging your established or potential patients on social media platforms lets them know you are present, personal, and care about the oral health of the community. And finally, providing a convenient, comfortable patient experience from first impression to post-appointment communication makes it easy for your patients to come back again and again...and again.
Ultimately, dental marketing solutions come down to the unique needs of your dental practice and the community you serve. At Edify Dental Marketing. our marketing services are fully customizable because we know that every dental practice is different. With that being said, our team of dental marketing professionals recommend a core combination of services as a solid starting point for any general or family dentist looking to establish a professional digital presence for their practice.
Custom dental website
Search engine optimization
Social media management
Email marketing
New resident campaigns