[Patient Reactivation and Patient Retention](color.aqua) Marketing for Dentists

Boost production the easy way with strategic campaigns targeting your dental practice’s inactive and current patient database.

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Strategic marketing targets inactive and active patients

$6000

basic patient value over 10 years

20%

average amount of inactive patients

$3M+

unrealized revenue potential

INCREASING PATIENT LOYALTY AND RETENTION FOR DENTAL PRACTICES

Here’s how to fill an empty schedule and increase revenue

On average, 20% of a dental office’s patient database is considered “inactive”. These patients are those who are still local and have not found a new dental home – they may even still consider you their dentist. But they simply don’t maintain routine dental care for a variety of reasons. Maybe their insurance changed. Maybe life just got busy. Why focus on patient reactivation rather than new patient acquisition? Good question. Both contribute to practice growth, but reactivation and retention strategies have some unique benefits.

Brand recognition already exists

Trust is built or simply needs to be re-established

Data-points means meaningful interactions

PLUS you already have their contact information!

Take the time to strategically re-engage with inactive patients.

It's like tapping into a gold mine right inside your office. It’s a win-win.

Let's talk about how

How does a patient reactivation campaign work?

Patient reactivation starts with evaluating inactive patient information and carefully selecting high-value engagement opportunities. Making data-driven, thoughtful decisions is key. Taking the wrong approach or over-saturating inactive patients with irrelevant communication diminishes impact and may drive them to a competitor.

Depending on your specialty and the demographics of your inactive patient list, a reactivation campaign may include emails, text messages, postcards, phone calls or more. Just to break it down even more: a postcard costs about 75 cents to print and mail, but the lifetime value of a single, reactivated patient can exceed $20,000. In business and marketing terms, that’s success.

Grow your active patient list with marketing strategies for patient retention.

Want to see your “inactive patient” list dwindle and your active patient base grow? Of course you do! That’s where the value is. In fact, patient retention marketing targeting active patients brings substantially more value to the practice than just the fee of a hygiene treatment.

Getting a new patient is fantastic. A new patient who becomes a loyal patient is even better. But a patient who becomes a practice advocate – that’s the ultimate goal of patient retention marketing! It’s the marketing gift that keeps on giving.

Why is Edify Dental Marketing the best choice for patient reactivation and retention marketing for your dental practice?

Successful patient retention is a holistic endeavor dependent on the synergistic relationship between internal operations, provider care and strategic marketing. At Edify Dental Marketing, our team focuses on customizing strategies to fit the unique needs of each dental practice and their patients. Need a complete renovation of your patient retention strategies? Or simply looking for supplemental campaigns to boost retention rates? Let’s talk.

CONVERT PATIENTS TO PRACTICE ADVOCATES

Fill your dental chairs with patients you already know.

It's the "work smarter not harder" marketing strategy for dentists. Strategic engagement and connections with inactive and existing patients results in sustainable, scaleable success. Patient reactivation and retention campaigns are particularly valuable for legacy practices and practice acquisitions. Tap into your lifetime of relationships for future growth. Here's what you can expect:

Multi-channel communications

Highlighting value and missed opportunities

Promoting relevant, specific services

Higher treatment acceptance rate

Increased organic referrals

"We are so glad we chose Edify! They created our customized website and all of our online marketing and we are very pleased with the results! Always very responsive when we need anything!"

Brent Caple, DDS

Pediatric Dentist, Practice Owner for 27+ Years

Brent Caple Pediatric Dentistry

Tap into your existing revenue stream with patient reactivation and retention strategies.

Schedule a free discovery session to get insights and options for re-engaging patients and increasing organic patient referrals for your dental practice.

Schedule a discovery call