Getting more new patients is primarily about the power of your presence – and less about just your advertising dollars. In our digital world, patients are choosing dental providers after multi-platform searches and careful consideration of a variety of factors. Quality and quantity, in essence.
Organic search results
Number and quality of online reviews
Convenience and proximity
Confidence in provider’s skills
A typical user on the hunt for “dentist near me” starts with Google, then peruses the top websites, checks out online reviews and takes a peak at social media accounts.
Advertising starts the conversation. Visibility and professionalism puts your practice in the running. Trust drives conversions. In truth, advertising alone doesn’t produce the quality results achieved with a comprehensive marketing strategy that takes the “dental provider selection journey” into account. (Yes, that’s just another way of saying ‘how patients choose a new dentist’.)
The dental marketing experts at Edify focus on capturing the attention of quality new patients rather than burdening your staff with unqualified leads. That means when a phone call comes in or an appointment request form is submitted, the potential patient is already convinced and ready to book.
Google Ads
SEO
Google Business Profile Management
Social Media Advertising
New Resident Campaigns