If you are launching a new dental practice – congratulations! Working to open a new dental practice is challenging, rewarding and probably a bit overwhelming at times. Small business ownership is certainly not for the faint of heart (we get it!), so we applaud your entrepreneurial spirit and vision. No matter where you are at in the start-up process, now is the time to start thinking about marketing. Here's what you need to get started:
Brand Development
Dental Website
Local SEO
Print Materials
Launch Strategy
The basic marketing elements needed to successfully market your dental start-up are just the beginning. Depending on your specialty and the saturation level in your area, your practice may benefit from a different combination of services for optimal performance and success. Fortunately, the team at Edify Dental Marketing works with practices nationwide of all specialties and sizes.
We offer complimentary discovery calls to help us learn more about your practice and build a synergy-based marketing strategy with predictable results and outstanding support.
"Building a solid marketing strategy from the ground up is so critical for long-term success. I have seen many practices start out on the wrong foot and spend years working to overcome the false start." - Joelle Allen, founder of Edify Dental Marketing
A healthy, successful marketing strategy takes time and thoughtful planning. A typical timeline for marketing a dental start-up follows this flow:
6+ MONTHS BEFORE OPENING
Develop your brand. This means designing a logo, choosing colors, and creating a cohesive, trustworthy visual presentation of your new practice.
4+ MONTHS BEFORE OPENING
Start building your custom dental website with advanced SEO. SEO strategies and dental web design take time to build and implement. _With Edify, lead time for a custom dental website with SEO averages 8 to 12 weeks. _
1 MONTH PRIOR TO OPENING
Begin introducing your practice to your community. Launch Google Ads, social media accounts and local SEO strategies to announce opening day and begin scheduling appointments.
OPENING DAY AND BEYOND
Build a 5-star reputation with active review management and an outstanding patient experience! Your patient list will start to grow so now is the time to drive continuity and invest in patient advocacy and retention for long-term, scaleable growth.
We know you have a million things to think about when opening your new dental practice. Let us handle the marketing side of things so you can spend more time focused on providing an amazing patient experience. Dental marketing is what we do best so that you can do what you do best.
What is a "launch strategy"? Simply put, a launch strategy answers all the specific questions about marketing your new dental practice. How you answer these and a dozen other questions may depend on a variety of factors. What’s your budget? How close are you to opening day? Marketing is critical to success so give it plenty of space in your business plan.
Custom website or template-based?
When is the best time to launch the website?
What social media accounts get the most exposure and when do you start posting?
What print materials and office swag are needed?
Which channels are best to introduce a new practice to the community or referring providers?
We understand the difference between marketing a periodontal practice and a pediatric practice. It changes everything. At Edify we customize strategies to fit you rather than putting your practice in a box. Browse our recommendations for your specialty and schedule a discovery call with Joelle to start building your very own success strategy.