Investing in Google Ads may be best described as "renting" space in search results. An experienced Google Ads manager strategically crafts campaigns to ensure that your dental practice gets high-value placement and is shown to high-value patients. In fact, the top spaces in Google are reserved for sponsored ads. So while your practice is building "equity" with search engines through SEO strategies, you can still show up at the top of results with strategic paid ad campaigns.
Drive traffic with conversion-driven campaigns
Increase brand visibility immediately
Outrank competitors for high-value keywords
Target and attract high-value patients
Search engine results pages display results for paid ads, local search results and top organic rankings whenever a user searches for phrases like "dentist near me" or "dental implants" or any other similar query. PPC ads purchases prime placement for business investing in Google Ads. For reference, any time you see a "sponsored" heading on a search result, you know that a business has paid for that spot.
Buzzwords float around the dental marketing world like bacteria in a mouth. They're everywhere. Some are harmful and some are helpful. But all in all, dental marketing buzzwords may just be confusing. So here's to bringing clarity and providing answers to some of the common questions we hear from dentists.
The answers vary and that's what the Edify Dental Marketing team does best. We answer questions, listen to your goals and implement digital advertising strategies to align with your budget and achieve your goals.
Google Ads campaign management with Edify Dental Marketing is a proven strategy for new patient acquisition and dental practice growth. Here's what's included and why investing in paid ads always pays off.
Google Ads account creation and optimization
Keyword research and management
Robust suite of customized ad assets
Strategic campaign selection
Negative keyword inclusion
Analytics and responsive optimization