The Background

The owners of Anderson Family Dental first encountered Joelle and Edify Dental Marketing at an ADA annual convention in Orlando, Florida. Through casual conversation, they expressed an interest in making a change to their marketing strategy, specifically to improve SEO and expand keyword reach with the end-goal of supporting an additional full-time dentist and creating a healthy, sustained growth trend within just a matter of months.

Target Goals For Marketing Anderson Family Dental

• Rank higher for relevant keywords
• Outrank specific local competitors
• Improve social media presence
• Enjoy easy communication and reliable support with their marketing company
• Boost production and new patient acquisition for long-term growth

The Challenge

Dr. Anderson recognized a key barrier to practice growth was lack of visibility in the digital marketplace.

The Andersons had just invested in re-branding and a complete renovation of their practice facilities. With construction complete, they were ready to showcase a digital presence that reflected their beautiful, spa-like office with advanced technology and an exceptional staff committed to patient care and comfort. Unfortunately, their practice website only ranked in the top 10 search results for 3 relatively low-value, low volume keywords…meaning obscurity was their destiny without a meaningful change in their dental marketing strategy.

Strategy For Achieving Marketing and Business Goals

• Listen and understand the Anderson's goals
• Perform a comprehensive evaluation of all digital assets
• Research local competitors
• Provide goal-aligned services

The Partnership

After a consultation and evaluation of their unique growth barriers, the competitive nature of their location and prior experiences, they agreed to move forward with a comprehensive marketing strategy and “renovation” of their digital presence to align with their physical location and aggressive growth goals.

The Edify team embraced the beauty and distinctiveness of the Anderson Family Dental brand as inspiration for every element of our digital saturation approach. We created a robust and resource-filled custom dental website, an engaging social media presence as well as relevant, patient-directed accessibility and communication channels on major platforms. Through in-depth research, enterprise-level software implementation, keyword planning and content marketing, our team launched a full-scale invasion of Anderson's practice into the digital landscape.

The Results

Within weeks of launch, the results of strategic marketing began to produce. After only 12 months, Anderson Family Dental’s website increased the amount of keywords ranking in Google’s top 10 search results by 15X. Organic search traffic through Google has increased by 400% and now Anderson Family Dental engages over 2,300 unique website visitors each month (for reference, that’s over 80 unique site visitors every single day).

How Edify Dental Marketing Can Help Your Dental Practice Achieve Your Business and Growth Goals

At Edify Dental Marketing, we know dentistry. Our team specializes in dental marketing, including everything from brand development to custom dental websites and paid advertising. We've taken the time to curate enterprise-level systems and create a synergy-based approach to marketing for dentists that produces real results.

We prioritize high-level communication and excellence in every aspect of our marketing services. This is why we do not require term contracts - because we believe the quality of our service and the results of our strategies should be the reason our clients continue to partner with us.