The Background

Owning his own practice since 1985, Dr. Gillespie has established a legacy of high-quality dentistry and a positive reputation in the northwest Austin community. In 2015, Dr. Gillespie opened a state-of-the-art dental practice in Liberty Hill, TX, and quickly expanded into other business ventures. As COVID began to impact all aspects of business, Dr. Gillespie was ready to improve his digital presence and provide a seamless (and safe!) patient experience while optimizing his staff workflow in order to create a scalable system ready for the inevitable practice and business growth.

The Challenge

With a vision for scalability and long-term success, Dr. Gillespie recognized the need for a modern digital presence that reflected the state-of-the-art facility he built.

However, he did not want to deviate from the long-standing, “hometown” legacy associated with his name and brand. He was committed to his small-town approach to dentistry by carrying on his commitment to “knowledge, experience & trust with a hometown touch”. Yes, Dr. G wanted to modernize his digital presence, but he was not interested in fluff. Dr. Gillespie was looking for a marketing partner who would help his practice scale with the digital world without sacrificing the personal touch that made his practice distinctive and the number one choice for dental care in Liberty Hill.

The Partnership

After connecting with Joelle, she and the Liberty Hill Dental team got to work identifying key aspects of the LHD brand to retain and highlight while looking into opportunities to create and elevate their practice and business’ unique differentiators.

A custom-branded website with HIPAA compliant online forms was a critical piece of the puzzle to keeping Liberty Hill Dental competitive in an ever-evolving digital landscape. Over time, LHD turned social media management over to Edify in order to enjoy simplicity and streamlined communication for all things digital.

The Results

Since the end of 2020, Edify Dental Marketing has processed over 16,000+ HIPAA compliant digital patient forms for Liberty Hill Dental - saving the staff countless hours of manual work (while also preserving dozens of trees that would otherwise be destroyed by printed paper, the hallmark of traditional dental intake forms).

During this time, Liberty Hill Dental has grown to a 3-provider practice in just 4 years. Their custom dental website, courtesy of Edify Dental Marketing, consistently sees a 34% year over year growth rate for website traffic and now reaches as many as 1,000 unique visitors each month. Traci, the LHD practice manager, literally texts Joelle updates to the LHD website or their social media accounts as needed - because Edify is truly committed to high-tech and highly personal marketing services for dentists. It’s just who we are.