The Background

After 20 years of success as an endodontist in Oklahoma, Dr. Jackson Sullivan moved to Bradenton, FL, in order to open a new practice and to enjoy the benefits of beachside living.

Dr. Sullivan reached out to Edify with an expressed interest in developing and launching a new brand and custom website specific to his new location and office build-out. Some non-negotiables for Dr. Sullivan included cohesion between the physical office space and digital assets, showcasing his reputation and decades-long expertise in endodontics, as well as a seamless patient experience in primary digital touchpoints.

The Challenge

One of the key challenges for Dr. Sullivan included the successful migration and management of digital assets under his name but still associated with his recently sold practice – particularly the 100s of 5-star Google reviews he had worked hard to acquire. Another challenge for Dr. Sullivan was finding a patient-friendly, digital solution for intake forms that would also integrate with his practice management software - without overburdening his staff with clunky software or unresponsive support systems.

The Partnership

With a clear understanding of Dr. Sullivan’s goals and the unique marketing needs of launching his new practice, Joelle proposed a customized plan for Palm Endodontics to include brand development, local SEO, and a fully custom endodontic website. Edify also provided a cloud-based solution for patient intake forms so that patients as well as referring providers could easily and securely complete intake forms, submit case information and upload x-rays, charts and insurance documents.

The Results

After a discovery call and then creative exploration, Edify’s design team produced a refreshingly distinct logo along with location-inspired brand guidelines to create memorable impressions for B2B marketing and recognition. With careful management and verification processes, Dr. Sullivan’s previous Google Business Profile, which housed hundreds of 5-star reviews, was successfully migrated for his new practice. This allowed Palm Endodontics to leverage his online reputation for a more successful launch and provided the opportunity to continue to build on decades of hard work.

Working within a strict timeline, Edify completed and launched a comprehensive digital presence for Palm Endodontics, which is still operating effectively and efficiently today. The ease of accessibility for patients and referring providers contributes to the continued growth of the practice while the professional and positive online presence increases confidence in case acceptance and business partnership. As a result, Dr. Sullivan’s practice now treats, on average, 40+ new patients per month and holds top ranking on Google for high value keywords.