Reasons Your Practice Needs a Dental Blog

On the fence about whether or not your dental practice needs a blog. We'll make the answer simple and tell you why.

Yes.

A dental blog lets you share useful information with your audience. Blogging can also draw new patients as well as engage current ones. Creating a blog can help you build trust, increase new patients, and improve your search engine optimization. Depending on your specialty, a dental blog may also be an appropriate channel for showcasing case studies and strengthening connections with referring providers or pre-educating patients on highly specialized procedures. The opportunities are almost endless.

Benefits of adding a dental blog to your practice website

Increases rankings on search engines

Organic Click-Through-Rate
Blog articles help you generate more relevant content for more searchable keywords than other web pages on your website. Blog posts allow you to rank on search engines for a variety of keywords. Keywords on pages can help improve your organic clicks by giving search engines more content to rank when patients are searching for those keywords. Creating content that online users may be interested in and searching for can increase clicks or traffic to your website.

Internal Links
Once a user is on your site, easy-to-navigate content and internal linking helps to extend site session times and has a positive impact on bounce rates. Internal linking with relevant content on a custom dental blog keeps users engaged and benefits SEO when used appropriately.

When you link from one page on your site to another, you’re creating a clear path for users to follow. Internal links can also make it easier for people to find the content on your site that they are looking for. These links also help search engine crawlers figure out the organization of your site. A blog creates more site pages that you can link to internally. A blog also gives you a chance to direct site traffic to other pages that can help your users. - Hubspot

Creates a platform to share relevant information with patients

Dental blog posts can be used to share very specific topics with patients. By providing information on defined, specific services, your dental website can be set apart from the competition. A prospective patient searching for practices that provide specialized services in their area will land on a blog post that provides them with the information they need on that service. By offering this free and valuable information, visitors will be more likely to book an appointment with a practice that has already provided them with knowledge and experience on the subject.

To establish authority on particular topics, identify topic areas that tie into your practice and professional expertise. For example, if you run a cosmetic dental practice, your blog posts could highlight the latest cosmetic services that you offer and which conditions they’re used to treat. When formulating blog posts, it’s important to think like your audience. Consider the questions you are asked by patients most often and provide the answers in advance.

Attracts visitors to your site with conversion-driven content

Creating quality content and offering value through a blog can help convert website visitors into patients. Businesses with an active content marketing and publishing strategy have more website visitors, which also causes an increase in the number of pages indexed by search engines.

An effective strategy for converting visitors into patients involves the use of a clear call-to-action (CTA) for each blog post. Once a visitor receives the information they are seeking out about a condition or service, offering a solution by driving them to schedule an appointment with your practice will push conversion.

Provides shareable content for multi-channel marketing

One of the reasons dental practices need a dental blog is because it provides content that can be shared on other platforms. Blog articles can be referenced or linked to in other digital marketing campaigns or on social media accounts. High-value content does not need to remain isolated on a website. It's meant to be shared and shared again. And every time it's shared, read and referenced, your brand visibility increases and SEO benefits.