Which Dental Marketing Tasks to Delegate

Running a successful dental practice is no small feat. With so many tasks and skills needed to establish and run a successful practice, each member of the dental team is vitally important. Making sure you have the right people in the right roles is equally important to ensure the best patient experience and set yourself apart as a top dental provider.

With so much to manage on a day-to-day basis, some important things can get pushed off the priority list, resulting in underperformance or even becoming non-existent. One such area is having and maintaining an effective dental marketing strategy.

While it’s tempting to attempt to be the hero and take on the role of both dentist and marketing expert, there are a number of items in the dental marketing arena best left to professionals. Here are a few dental marketing responsibilities to assign someone else, so you can spend more time treating patients and focusing on that great customer service that allows you to have a thriving practice to market in the first place.

There's no need to be a DIY marketing hero. Being a successful dentist is seriously more impressive.

Strategic dental marketing tasks every dentist should delegate

Building a Dental Website

A dynamic, and mobile-first, dental website is essential to marketing your practice and drawing in new patients.

Yes, there are free tools and inexpensive self-serve platforms on the internet that may help the tech savvy dentist build a DIY website. But at what cost? In saving some nickels and dimes over hosting fees, the DIY website may not check all the boxes necessary to elevate your practice's digital presence and attract the quantity or quality of patients your practice needs.

Outsourcing or delegating web design to the professionals saves time and includes the benefits of having an optimally designed and maintained website. Features include:

• maximizing performance and accessibility
• responsive design
• professional imaging and messaging
• customizations
• software integrations
• and more

Your practice website is your primary digital presence. Entrusting dental website design and maintenance to experts is a strategic move.

Social Media Management

Social media has become an active part of mainstream busy lifestyles. One key component to staying engaged with patients outside of their routine appointments is making use of social media platforms.

Sounds simple enough, right? Yes and no. Consistency in branding and posting is key. Some dentists try to delegate to a front office staff member or other employee, but maintaining regular updates, community engagement, and staying up to date with current trends can be time-consuming and distract employees from primary responsibilities. Delegating these tasks to a dental marketing company allows you to maintain a strong social media presence without compromising patient care.

PPC Ads Management

Using and managing paid ads on Google or social media platforms is key to standing out in a competitive market.

Effective advertising campaigns can do a lot to help generate more patients for your practice an should be incorporated strategically into growth strategies. The complexity of PPC campaigns, specifically Google Ads, requires time and expertise to effectively maximize ROI. By outsourcing your advertising management to a dental marketing company you take the guesswork out of navigating the digital advertising industry and gain back your time and energy to focus on your patients and your staff.

Reputation Management

Reputation management focuses on strategically building a conversion-driven online reputation.

Are you aware of how often potential patients read online reviews before deciding on what dental provider to choose? Online reviews significantly influence patient’s decisions. Managing your practice’s online reputation and actively requesting patients to leave online reviews is another important yet time-consuming task. Using automated tools and professional support will help to ensure a positive online image.

Enjoy peace of mind by delegating dental marketing tasks to the professionals

For comprehensive marketing solutions, consider using a trusted dental marketing company. Full-service dental marketing agencies provide everything from website development to SEO and social media management, offering a wide range of professional services tailored to your dental practice’s needs.

Delegating your practice’s marketing makes you more accessible to patients - and isn’t that what matters most?

Creating the kind of personal and caring practice that is worth marketing in the first place. Being there for your patients is the best thing you can do for your dental practice. Being a great dentist is a full-time job and no one can do that job for you. Marketing your dental practice also requires skill, time and effort so choose a dental marketing company that puts the same level of enthusiasm and professionalism into your marketing as you put into caring for your patients.

Looking for a trusted dental marketing company to strategically manage your practice's growth strategies?

Edify Dental Marketing provides customized marketing strategies and truly personal service. Schedule a free consultation today to discuss how we can help you build a more successful dental practice.